Peran Tradisi Kenduri dalam Membangun Modal Sosial (Aspek Bahasa Komunikasi) di Masyarakat Pedesaan

Abstract

This research examines the role of kenduri tradition in building social capital in rural communities, which is motivated by the waning values of gotong royong and togetherness in the modern era. The research aims to analyse how the kenduri tradition contributes to the formation and strengthening of social capital, as well as to identify the forms of social capital that grow through kenduri practices in rural communities. This research uses a qualitative method with an ethnographic approach, involving participant observation and in-depth interviews with 15 informants consisting of community leaders, religious leaders, and villagers who are active in kenduri activities. The results show that the kenduri tradition plays an important role in building three forms of social capital: trust, social networks, and norms of reciprocity. Kenduri is a forum for social interaction that facilitates the exchange of information, strengthens kinship ties, and forms collective agreements in the community. The practice of contributing and working together in preparation for kenduri creates a sustainable pattern of reciprocity.